I’m a digital product designer with a passion for blending design, technology, and business to create strategic solutions that enhance user experiences.
Currently, I’m working as a designer in the Cancer Squad at Genomics England focusing on innovative solutions in healthcare.
Previously, I was a designer at the Co-op , working in the food e-commerce team and did freelance work for the fintech startup commazero. I also volunteer for The Sharan Project and maternity ward at the Queen Elizabeth Hospital.
| Co-op Digital |
| Reducing friction in the freezer filler deal experience. |
| I helped to improve experience for customers who can't complete Freezer Filler deal by providing alternative journeys. The team and I did this by introducing tailored messages and providing onward journeys in the scenario when customers can’t get a deal. |
| Co-op Digital |
| Increasing revenue through brand promotions |
| I helped to increase the number of clicks for paid media by 50%. Additionally, I increased the number of products being sold by 20%. The team and I did this by introducing a fully accessible new media paid component with a 50/50 vertical layout to split the image and the content. Furthermore, I created guidelines on best practice when designing banners for merchandising colleagues. |
| Sir Robert McAlpine |
| Database tool for building team |
| Filtering resources by their availability and experience level for the Sir Robert McAlpine, Management Team. The tool is being developed in-house ; the business is in the better position for winning coming jobs by selling the right people. |
| Sir Robert McAlpine |
| Improving the site induction process |
| Improving the site induction process by completing induction before arrival on a site with focus on accessibility. I successfully pitched the idea to the National Safety Director and now is being adopted by the business. |